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June 15, 2009

FATHER'S DAY FROSTY WEEKEND: HELPING FOSTER CHILDREN FIND FOREVER FAMILIES

This Father's Day Weekend (June 20-21), Wendy's is helping consumers to treat Dad and help foster children at the same time. Wendy's third annual Father's Day Frosty Weekend provides an easy and tasty way to support the cause of foster care adoption and help the more than 129,000 children in the U.S. who are waiting for the love of forever families.

During Father's Day Weekend, Wendy's will donate 50¢ from every Frosty product sold to the Dave Thomas Foundation for Adoption (DTFA), a non-profit public charity dedicated to dramatically increasing the number of foster children adoptions in North America. Also customers can stop by Wendy's and donate by purchasing a Frosty pin-up for $1 each.

This year, Wendy's is starting a new tradition for Father's Day:

  • Design a Frosty eCard for Dad: Kids can go to FrostyCard.com to create a free custom Father's Day eCard and Wendy's will donate an additional 25¢ to the DTFA for every Frosty Card sent. Kids choose from a variety of scenes and objects, from sandcastles on the beach to baseball in the backyard. They can also give Dad a taste of Hollywood by selecting a pre-designed card created by a celebrity, such as actress Eva Longoria-Parker or former NBA star Alonzo Mourning, who along with other celebrities designed cards to show their support of this cause.

"The Wendy's system is very proud to be involved with this special event that supports the cause that our founder, Dave Thomas, was most passionate about - finding a permanent and loving home for every child in the foster care system," said Wendy's President David Karam, who serves on the board of the Dave Thomas Foundation for Adoption.

"This is our third year for Father's Day Frosty Weekend and we've set our fundraising goal at $1.7 million! We hope families will find this an enjoyable way to celebrate Father's Day while making a difference in the lives of foster children."

After raising more than $1 million in 2007 and over $1.5 million in 2008 during Father's Day Frosty Weekend, Wendy's remains committed to supporting the cause of foster care adoption in the U.S.

The money that is raised during the weekend will support the Dave Thomas Foundation and its signature program: Wendy's Wonderful Kids (WWK). This program is filling a critical need by funding full-time adoption recruiters at local agencies in all 50 states to match parents with waiting foster care children.

The success of WWK is due to the ongoing partnership between the DTFA, the Wendy's system of 6,600 company and franchise operated restaurants and local adoption partners. The Foundation grants funds to qualified adoption organizations, and holds the agencies accountable for achieving agreed-upon results. The Wendy's system raises more than $7 million annually to fund the local WWK programs.

"We're very proud of how far the program has come in such a short time. But even with all that's been achieved, there are still thousands of children in foster care still waiting to be adopted." said Rita Soronen, executive director of the Dave Thomas Foundation for Adoption.

"We believe Wendy's Wonderful Kids is the solution, and that the program will become even stronger with the support of Wendy's customers during Father's Day Weekend."

Join Wendy's in supporting adoption - stop by Wendy's during Father's Day Frosty Weekend, June 20-21, for a special treat or go to FrostyCard.com to design a free eCard for Dad!

The Dave Thomas Foundation for Adoption

The Dave Thomas Foundation for Adoption is a non-profit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 150,000 children in North America's foster care systems ready to be adopted. Created by Wendy's founder Dave Thomas who was adopted as a child, the Foundation leads programs such as Wendy's Wonderful Kids, which puts adoption recruiters in all 50 states and Canada to find permanent, loving families for children in the foster care system, and Adoption-Friendly Workplace, which encourages employers to offer adoption benefits to their employees. The Foundation also works with adoption advocates and officials to streamline the adoption process and make adoption more affordable for families. As the only Foundation dedicated exclusively to foster care adoption, it is driven by its founder's simple value: Do what's best for the child. To learn more about the Foundation's work, please visit www.DaveThomasFoundationforAdoption.org.


Wendy's International Overview
Wendy's International is one of the world's most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy's is a member of Wendy's/Arby's Group, Inc. More information is available at www.wendys.com, or www.wendysarbys.com.

Contact:
Amy Robinson
404/879-9126

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